EXHIBITOR FAQ
FREQUENTLY ASKED QUESTIONS (FOR EXHIBITORS)
EXHIBITOR REGISTRATION
WHAT TYPES OF EXHIBITORS ARE TYPICALLY FOUND IN THE Show {up} Room (EXPO HALL)?
Any organization, nonprofit or company that would like to thank teacher for their contribution to our community is welcome exhibit in the Show {up} Room or become a Show Up sponsor. We invite ALL organizations and companies, including, but not limited to those products and services related to:
- Education
- Health and wellness
- Resources or products that simplify life
- Products for school districts and administrators
- Non profit organizations
- Continuing education
- Curriculum
- Field trip and assembly resources
- Outdoor education and recreation
- Nutritious food options
- New technology or apps that could be helpful to teachers personally or professionally
DO YOU OFFER DISCOUNTED BOOTHS?
The mission of the Show Up conference is to support Utah educators. We have a limited number of discounted and free donated booths set aside in three categories:
TEACHER BOOTHS: Currently employed Utah educators who own their own businesses or create original products and materials they would like to share with other teachers are eligible for a free or discounted booth. You can register for a discounted teacher booth ($299) without filling out an application. If you would like to apply for a donated booth you can fill out an application here. All teacher booths will be located in the "Teacher-owned booths" area and Show Up staff will determine your location by June 15th, 2025.
NON PROFIT BOOTHS: All non profit organizations get an automatically discounted booth for $499 at booth registration. If your organization needs a deeper discount you can fill out an application here to let Show Up staff learn more about your organization and what you can afford.
SPONSOR BOOTHS: All official conference cash or in kind sponsors receive a free booth space in the most high traffic locations as well as other benefits such as tickets to an educator advocate breakfast with Governor and First Lady Abby Cox, advertising in Deseret News and Utah magazine, video spots, better logo placement etc.
All free and discounted booths will be standard 10' x 10' pipe and drape booths. Your teacher booth comes with two free exhibitor badges.
I HAVE A TEACHING LICENSE BUT AM CURRENTLY NOT EMPLOYED AS AN EDUCATOR - CAN I STILL APPLY FOR A FREE TEACHER BOOTH?
No. Teacher booths are reserved for currently employed teachers as a way to fulfill Abby's mission to support Utah educators.
CAN I HAVE A TEACHER BOOTH AND ATTEND THE CONFEERENCE AT THE SAME TIME?
Yes! Register your booth with a work or personal email and as a teacher with a school email during the teacher registration window. Attend with your teacher badge and distribute two exhibitor badges to your booth staff. Ensure your booth is staffed all day. Attend keynotes and sessions as a teacher but engage at your booth during other times.
WILL I NEED TO BUY A TABLE AND CHAIRS?
An 8' table and two padded chairs are included in your booth space. Any additional furnishings or floor coverings can be brought by the exhibitor or purchased through our show decorator (JP Display).
HOW DOES SHOW UP DETERMINE BOOTH LOCATION?
Booth locations is determined by the Show Up staff based on the type of booth purchased and the date of purchase. During registration you will be able to request a booth space and these requests will try to be honored but not guaranteed. You will receive your booth number within two weeks of registration and can request to be moved to another open space in your booth type? The sooner you register the better your location!
HOW MANY BOOTH STAFF CAN I BRING?
Each booth purchase comes with two free exhibitor badges. If you have two booth spaces you can bring up to four booth staff etc. During registration you can purchase additional badges for $50 each. You can also modify your registration at any time to purchase more badges.
WHAT IF I DON'T KNOW YET WHO WILL BE STAFFING MY BOOTH? CAN I CHANGE THEIR NAMES AFTER I COMPLETE REGISTRATION?
No problem! Using your confirmation number you can edit your registration information at any time after your registration including changing details about booth staff. Badges will only have the name of your company so they are easily transferrable between staff.
HOW CAN I BECOME A CASH OR IN KIND SPONSOR?
WHAT IS THE HONORS IN EDUCATION GALA?
On July 7th, the Honors in Education Gala, held in partnership with Deseret News, will celebrate Utah educators and businesses selected through a competitive nomination process. This ticketed event at The Grand America honors outstanding educators and the companies that support them.
HOW CAN I NOMINATE A TEACHER OR COMPANY?
Nominations have closed for 2026
HOW DO I GET A RECEIPT FOR MY BOOTH PURCHASE?
When your booth registration is complete you will receive a confirmation email that will include a receipt.
WHAT IS THE SHOW UP EIN FOR TAX PURPOSES?
PLANNING
WHO IS THE SHOW DECORATOR?
JP Display. Reach out to susan@jpdisplay.com with any questions and to request a link to a catalog.
WHY DON'T YOU PROVIDE FREE LUNCH FOR EXHIBITORS?
Lunch is a major conference expense, and we prioritize using sponsor funds for teachers. However, we usually have plenty of extra box lunches, so exhibitors are welcome to enjoy any available boxed lunches after 1:30 PM, once teachers have eaten. While not guaranteed, there has typically been enough for all exhibitors. Food and refreshments are also available for purchase onsite.
WHAT IF I CAN'T MAKE THE WEDNESDAY 2:00-6:00 PM SET UP TIME?
While unlikely, contact jenni@showuputah.org to see if we can arrange different set up times.
I DON'T HAVE MUCH TO SET UP - CAN I JUST SET UP ON THURSDAY MORNING?
Yes! Doors open for exhibitor set up at 6:30 AM. Be sure to come to exhibitor registration as soon as possible and be fully set up by 7:30 AM when the expo hall opens. *Note that a few booths open at 7:00 AM and will need to be set up at that time.
CAN I GIVE AWAY FOOD TO ATTENDEES?
Sodexo Live! is the exclusive provider of food and beverage at the conference. If you plan on bringing any outside food or beverage to sell or give to attendees contact Sodexo Live! for the Food and Beverage Sampling Policy and Outside Food and Beverage Waiver. Reach out to Amber Bailey at Sodexo with any questions.
*small wrapped candy is allowed without waiver
CAN I GIVE AWAY BALLOONS OR HAVE BALLOONS AS PART OF MY DISPLAY?
The use of helium balloons as part of the exhibit display or as a giveaway is prohibited. Non-helium balloons are allowed.
CAN I BRING ANIMALS FOR MY EXHIBIT?
Reach out to jenni@showuputah.org for permission and details to bring animals as part of your display.
Typically we don't have any issues as long as the animals are well cared for. Any animals in the facility will need to be current on their vaccinations. Exhibitors would be responsible for all care and cleanup of the pets and must bring in their own cleaning supplies and tools, such as baggies, shovels and brooms.
CAN I DRIVE MY CAR IN THE EXPO HALL DURING SET UP OR TAKE DOWN?
Not typically. If you feel you have extenuating circumstances please reach out.
CAN I HAVE A VEHICLE IN MY BOOTH DISPLAY?
With permission. Please contact us for our vehicle policy.
WILL THERE BE AN OUTLET IN MY BOOTH WHERE I CAN PLUG IN A COMPUTER OR OTHER DEVICES?
No. If you need power in your booth space you will need to reach out to JP Display to purchase.
ENGAGEMENT
DO YOU SELL OR GIVE AWAY THE ATTENDEE EMAIL LIST?
No. We our very protective of our educator emails. You are welcome to gather emails at your booth and can incentivize with treats or giveaways.
DO YOU OFFER BADGE SCANNING (LEAD RETRIEVAL) OF ATTENDEES?
No.
CAN MY COMPANY HAVE A GOOSECHASE MISSION?
Our Goosechase engagement strategy is to have a minimal number of missions (less than 15) so exhibitors and sponsors do not have their own missions. The Show {up} Room Passport is one of the Goosechase missions and has proven to be an effective way to encourage exhibitor engagment. Exhibitors are welcome to have a "custom mission" advertised at your booth for attendees to "Earn" a passport signature. The best missions are simple and easy to accomplish.
HOW DO I KNOW WHERE TO SIGN SHOW {up} ROOM PASSPORT?
Your booth's location determines your zone color (red, yellow, blue, or green). The passport has 18 hearts—three per color and six multicolored. Initial only hearts matching your zone color OR a multicolored heart if your color is full. Do not sign other colors. This system encourages attendees to explore the entire expo hall! Visit Planning Your Experience to see images of the zones and passports.
WHAT WERE THE 2025 ATTENDEE DEMOGRAPHICS?
Contact